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For over 35 years, Illien Global has been dedicated to its mission happiness for all.

In 2011, Illien Global launched a $5 million multi year campaign gaining support of all 193 member states of the United Nations and UN Secretary General Ban Ki moon to move happiness to the top of the international policy agenda, forever.

At the first High Level Meeting on Happiness and Well-being: Defining a New Economic Paradigm, UN Secretary General Ban Ki Moon said, “We need a new economic paradigm that recognizes the parity between the three pillars of sustainable development. Social, economic and environmental well-being are indivisible. Together they define gross global happiness,”

UN Resolution 66/281 establishes the “International Day of Happiness” now celebrated throughout the world every March 20. UN Resolution 66/281 was adopted by the United Nations General Assembly in direct support of UN Resolution 65/309 “Happiness: Towards a Holistic Approach to Development”.

UN Resolution 66/281 recognizes “the pursuit of happiness as a fundamental human goal” and  “the need for a more inclusive, equitable and balanced approach to economic growth that promotes sustainable development, poverty eradication, happiness and the well-being of all peoples”